Thought Leadership Videos That Get You Quoted

For one update, often yes. What’s hard is doing it again at the same quality. The set, the sound, and the titles have to match from one video to the next, or a series stops looking like a series and your audience stops recognizing it. That is the part EVERYWOW takes on.

More than 50 specialists have gone in front of our camera for the first time, and more than half of them wanted to make more afterwards. What changes their mind is usually the workshop: they write their own 90 seconds, so they know exactly what they are going to say before anyone sets up a camera. Nobody is asked to improvise.

Three hours of an expert’s time per video, plus one three-hour workshop at the start that up to four of them sit in together. A podcast episode takes two and a half hours of your host’s time. A keynote takes about eight hours of an executive’s time in total.

Tell us how many people should go on camera and how often, and you get a scope with a price back.

You get a feedback round on the final video. 9 of 10 executive videos are approved at the first cut, and the rest go through one round of changes. The decisions that cause extra rounds happen before the recording: you sign off on the topic, then on the script.

No. A first round of expert videos is usually eight videos across about four experts. One leader and one recording day is enough, and a single webinar is a normal way to begin.

You get the numbers per video and per episode: what was watched, for how long, and on which channel. In the first months the thing to watch is whether the same people come back, because being recognized happens before reach does.

The format stays, and so does everything your audience recognizes about it. One client has had 25 different specialists on camera over three years, so no single departure undoes it. Whether their videos stay up is your call.

You do, before anyone stands in front of a camera. Your expert writes the script from a template, so whoever has to approve it reads a page. EVERYWOW works under your non-disclosure agreement, and nothing leaves us before you release it.

Both, for different things. A chief executive sets the position and reaches the widest audience. Specialists answer the questions your market is searching for. A podcast is the exception: one permanent host works better than rotating ones, because an audience subscribes to a person.

The expert videos EVERYWOW has produced have been watched more than 400,000 times. What decides it is having something worth saying and publishing where your audience already is. That is part of the work, not something that happens once the file is finished.

Three weeks from the first meeting to a published expert video. One to two weeks for an executive video. Four weeks for a keynote. Registration for a webinar should open four weeks before the date, and a webinar can be produced in about a week when the date is close.

Yes. The concept and the setup are shared across the whole year, so each webinar costs less than a one-off. Wenger Vieli has run three tax webinars a year with us since 2024, and we have worked with UNESCO regularly for more than five years.

Yes. EVERYWOW takes over the format that is running, with the same set, framing, sound, and titles, documented, so the new videos look like part of the same series.

EVERYWOW directs and records in English and German, and subtitles in the languages you publish in. You get a transcript per video that you can reuse as text.

At your offices, on location, or in our Zurich studio, which is 42 square meters with furniture, props, and backdrops on hand. We work across Switzerland: Zurich, Basel, Bern, Geneva, and Lausanne. We travel to Germany and Austria, and further when a client asks.