Customer Testimonial Videos That Win Deals
A short customer statement does a lot of work: what changed for them, and what they value about working with you. Getting them to agree to be filmed is the hard part, and that’s where we start.
1 hour
of customer time
9 of 10
approved at first cut
60+
testimonials produced
The companies whose customers we put on camera
Before You Ask Anyone
Getting the Yes
Nobody wants to risk a good customer relationship for a favor. We take you through the whole process.
You Have the Relationship
You choose the customers and ask them yourself. We help you word the request and see it through.
An Hour Is Enough
Briefing, filming, and their own review. They hear that before they decide.
We Come to Them
Their office, or your customer event. Your customers stay where they are. Efficient and simple.
The Approval Process
Every customer sees their own video first. Nothing is published without their yes, and 95% give it.
The Questions Decide It
Which questions get asked is a communications decision. Stefanie Hetjens came into production from corporate communications at Siemens, Namics, and Ogilvy, so they’re written by someone who understands your side of it.
A buyer is listening for three things: what the situation was, what changed, and how they know. Asking «How was the collaboration?» produces a compliment, which proves nothing to someone evaluating you. So the questions start from what has to be on record.
Partnering with EVERYWOW
What You Get
One Video Per Customer
One to two minutes of your customer talking honestly and with some pride about working with you.
Your Testimonial Playbook
A question set built with you, the wording for the requests, and a schedule.
Ready to Post
Horizontal and vertical from the same interview, plus subtitles, transcripts, stills, and thumbnails. Nothing needs reformatting.
A Consistent Series
The same questions, framing, and look every time, so 10 testimonials work as one body of proof.
Two and a Half Days
That’s what a run of three to six customers costs your team: about one day scheduling, one on set, half a day on reviews.
Full Usage Rights
Videos and clips are yours, on any channel, with no time limit or repeat fee.
Customers on the Record
G+D Netcetera has been producing its testimonial series with us for more than three years, with measurable results.
On Set with Your Customers
Filmed at customer events and head offices.
How We Work
01
Production Concept
The workshop: which questions your buyers need answered, which customers can credibly answer them, where each video gets used, and who signs off.
02
Production & Shoot
We schedule around your customers, build the set at their office or your event, and film. A director works with each person while the camera runs, because it’s their first time on camera.
03
Asset Package
Your customer approves their video, you sign off on the final cut, and you get the finished testimonials in both formats, with subtitles, transcripts, stills, and thumbnails.
Everyone Comes Out Well
The finished video has to work for three parties: you, your customer, and their company. If one of them comes out badly, the video doesn’t get approved.
The first time someone watches themselves back, they listen very critically. In the edit, we make sure the customer in front of the camera is happy with the result too. We set the pace so they come across relaxed and sure of themselves. That’s why 95% of the customers we film approve their own video.
What Our Clients Say
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Request a Quote
Let’s Plan Your Testimonial Series
Tell us what the testimonial series should achieve. We’ll help choose the customers and send a fixed quote.
