Expert Videos Your Market Remembers
Anyone can make the first three expert videos. We build the system that’s still producing videos worth watching three years later.
1 hour
recording time per video
50+
first-time experts filmed
400,000+
views of expert videos
The companies whose specialists we put on camera
Expert Videos That Stay Relevant
You’ve probably filmed your experts before, and it was hard going. They found reasons to postpone, the content wasn’t strong enough, and videos your market actually wanted never came out of it.
That is what our expert video system is built for. Topics that matter, agreed with your marketing team and with your experts. Each expert learns the format once instead of starting from nothing before every video. We keep a record of the set, the lighting, and the sound, so the video we shoot next spring matches the one from last autumn. G+D Netcetera has worked this way for more than three years, with 25 of its own specialists and over 60 videos so far.
Partnering with EVERYWOW
What You Get
A Video per Topic
One specialist, one question, straight to camera, in about 90 seconds. Cut, subtitled, and ready to publish.
A Skill Your Experts Keep
They learn to find the angle and write a short script. They keep that, and use it in pitches and at conferences.
The Same Look Every Time
Set, framing, sound, and titles come back identical on every recording day. After two years, someone scrolling recognizes your series before they read the name on it.
Clips Built per Channel
A vertical cut for LinkedIn and a horizontal one for YouTube and your product pages, each with its own opening seconds.
Subtitles and Transcripts
Every video subtitled in the languages you publish in, with a transcript you can reuse as text.
Full Usage Rights
The videos, the clips, and the stills are yours, on any channel, with no expiry.
Three Hours, Taught Once
The budget is rarely what holds this up. Asking a principal engineer for an afternoon is. Then asking again next quarter.
So the demanding part happens once. Our system starts with a three-hour workshop with up to four of your experts in the session together, run by Stefanie Hetjens, consultant and Design Sprint facilitator. They learn how to pull an angle out of what they already know and how to write 90 seconds that sounds like them talking.
«A briefing works once. The workshop teaches your experts to write their own scripts.»
Stefanie Hetjens, EVERYWOW
Our Systematic Process
Three Weeks to the First Video
From the first meeting to a finished video on your channel.
Week 1
Kick-Off
The setup, together with your marketing team.
Expert Selection
Which of your specialists your market wants to hear from, decided with you.
Topics
The questions your customers keep asking, agreed with you.
Week 2
Workshop and Filming
Three hours of expert workshop, then the camera.
The Expert Workshop
Up to four experts learn the method together and get the script template. Three hours, once.
Scripts
Each expert writes their own from the template, roughly an hour per video. We review it and work on it together with your experts.
The Shoot
One hour per video: warm-up, direction, and a teleprompter when it helps.
Week 3
Post-Production and Publishing
Edited, signed off, online.
Post-Production
Cut, colour, graphics, subtitles, thumbnails, and the channel versions.
Sign-off
Your expert and your marketing team approve the finished video.
Publishing
The finished video goes live on your channels.
Series We Produced
Expert Communication
Where Expert Videos Fit
Thought Leadership
Your specialists become the people your market quotes.
Social Media
LinkedIn and YouTube content that sounds like a person, not a brand account.
Sales and Pitches
A short answer to the question your sales team gets asked in every pitch.
Product Positioning
A technical product explained by the person who built it.
Employer Branding
Candidates hear from the people they’d work with.
A Format You Repeat
Something your marketing team can run again next quarter without designing it from scratch.
How We Work
01
Production Concept
Which experts speak, what the topics are, and where the videos end up. You get a document you can take into an internal meeting.
02
Production & Recording
The workshop, then the scripts, then the recording days. We film several experts in one setup.
03
Asset Package
Finished videos with clips, subtitles, transcripts, thumbnails, and stills, ready to upload.
What We Handle
Your experts bring what they know and about three hours. The rest is ours.
The Expert Workshop
Angle and script training for every expert who joins the series, so nobody arrives on the recording day wondering what to say.
Direction on the Day
A director who stops the take when the expert is reading instead of talking. In more than 100 expert videos, nobody has been asked back for a second recording day.
Camera, Sound, Light
The set built at your offices or in our Zurich studio, then packed away and rebuilt the same way next time.
Publishing
Files in the formats each channel needs. Your team uploads them, or we do. When they go out is your marketing team’s call.
Who Belongs on Camera
The strongest videos come from the person who does the work, whatever their title says. An engineer explaining a failure mode she debugged herself is worth more than a summary of it.
Specialists don’t present for a living, and the first take shows it. That’s what the workshop and the direction on set are for. DFINITY’s engineers explain cryptography and consensus on their series, and those episodes have been watched more than 275,000 times.
If you’re not sure who to put forward, that’s the first conversation we have.
Why a Series Works Better
Your buyers aren’t in the market on the day you publish. They come looking months later, and they go with the name they already recognize.
A series puts your company in front of the same audience again and again, on the questions they’re researching, until yours is the name that comes up first.
The first round is where the cost is: choosing the experts, agreeing the topics, teaching the format, building the set. After that, starting the next one takes a topic list and a date. More than half of the experts we film want to make more.
What Our Clients Say
«The value that EVERYWOW brings beyond video production is to develop our communication skills.»
Carsten Wengel, CEO of G+D Netcetera
Request a Quote
Let’s Plan Your Expert Videos
Tell us about the expert series you’re considering. We’ll propose the first production and fixed quote.
