- Expert Videos
- Fintech
- Authority at Scale
The Expert Video Series With 60+ Videos
G+D Netcetera wanted its specialists known for what they know. So we built the system that turns any of them into a short, watchable expert video. For more than 3 years.
At a Glance
One expert, one question, straight to camera, in about 90 seconds. EVERYWOW built the end-to-end production system that creates these videos and coached the consultants along the way.
60+
expert videos produced
25
experts on camera
3 yrs
running, and counting
+100k
views across YouTube and LinkedIn
G+D Netcetera
Banking & payment software for SIX, Valiant, and Bank Cler
Enablement of Experts
The scripts are efficiently written by the experts themselves.
The Challenge They Came With
G+D Netcetera has deep specialists in cloud, AI, payments, and digital banking. It wanted them recognized as the experts in their fields.
- The people worth hearing are heads of function and managing directors.
- Each video had to explain a dense subject (cloud, fraud, AI in banking) in about 90 seconds, without dumbing it down.
- It had to look like one series across many experts and many topics.
- And it had to keep running: a rhythm the company could sustain for years.
Target Group
The people who decide what banks and payment companies build next, and the market watching the space.
- Heads of Digital Banking and digital channels
- Heads of Payments and cards
- Chief Digital, Information, and Technology Officers
- Heads of Innovation, cloud, and IT
- Security, fraud, and risk leaders
- Retail, private, and cantonal banks
- Payment service providers and processors
- Across DACH and the wider European market
Who’s on Camera
G+D Netcetera’s own specialists: 25 of them across the series, each on their own subject.
Each video puts a different specialist on camera: cloud, AI, payments, digital banking, security. They are the people who actually do the work, which is why an audience believes them.
We coach each one beforehand and on the shoot. What arrived on video is an expert who sounds like themselves.
How It Runs
EVERYWOW built the system and runs it. Each expert learns the method once, then does their part.
What G+D Netcetera Does
- Choose the experts and topics with us
- Each expert learns the method once, in a 3-hour workshop
- Then about an hour to script each video, and a 2-hour coaching and recording session
- Marketing and the expert sign off on the cut
What EVERYWOW Does
- The workshops that define the experts and teach them to script
- On-camera and teleprompter coaching
- The set, recording, and direction, on location
- The edit that gives each expert authority in the video
- Subtitles and thumbnails
- Final files, ready for YouTube and LinkedIn
Before the Shoot
Production Concept
We define the experts and shape each video before anyone films.
Expert & Topic Workshop
A compact workshop with the marketing team defines which experts to feature and on what.
Expert Workshop
A three-hour workshop teaches each expert to ask the right question, choose their own topic, and write a tight 90-second script.
Our Script Template
The template gives every video the same clear shape, from hook to takeaway.
On Location
Recording & Production
The expert arrives prepared, and we record.
Coaching
We coach each expert on the teleprompter and on camera, so they sound like themselves.
The Set in G+D Netcetera’s Office
We build a set in G+D Netcetera’s own office for every recording.
After
Asset Delivery
We edit, get sign-off, and hand over files ready to publish.
The Deliverables Ready to Publish
Everything ready to go out.
- Finished videos
- Burned-in subtitles
- Thumbnails
- Ready for YouTube and LinkedIn
The Hard Part
Expert videos have a habit of making nobody happy. Being on camera is not the expert’s job, so they do not know how to prepare. The marketing team tries to help, and the result satisfies no one. Often these videos are not engaging and superficial.
Our process ends that standoff. The expert picks their own question, so it is never superficial. We coach them to deliver it tightly, so it is never boring. They leave with a video they are proud of.
And because we taught them the method, they can repeat it. The process doubles as training, and each round gets faster.
What Came Out of It
More than 60 expert videos over three years, 25 of the company’s specialists on camera, published on YouTube and LinkedIn, adding up to roughly 100,000 views. The cloud video alone passed 10,000 on YouTube.
The series became a content engine. A back-catalogue of short, precise expert answers still surfaces in search and LinkedIn feeds.
And the experts can now do it themselves. What started as a production is a capability the company’s experts have. This series is part of over 100+ videos we’ve produced for G+D Netcetera.
In Their Words
«The value that EVERYWOW brings beyond video production is to develop our communication skills.»
Carsten Wengel, CEO of G+D Netcetera
Want to work together?
Put Your Experts on Camera
Have experts worth hearing who can’t spare much time, and can’t present? Tell us who they are, and we’ll come back with a clear next step.