- Web3
- Video Keynote
- Produced Show
A Video Keynote, Seen by 43,000
DFINITY had a year of progress to report. Seven of its leaders delivered it to camera, and EVERYWOW built the keynote around them, from the set to the final cut.
At a Glance
EVERYWOW turned DFINITY’s yearly update into the ICP World Computer Show: a video keynote made to the standard of a global product launch, concept to delivery in three weeks.
7
DFINITY leaders on camera
40 min
finished video keynote
43,000
views across YouTube and X
3 weeks
concept to delivery
12
shorts and reels for social
DFINITY
The Swiss foundation building the Internet Computer
The Challenge They Came With
DFINITY, the foundation building the Internet Computer, wanted to show what it had built: growth, research milestones, and where the Internet Computer was heading. They wanted the level the big Silicon Valley companies reach with a high glossy product keynote.
- The update had to feel like a milestone.
- Seven leaders had to appear as one coherent keynote.
- Every frame had to hold up on DFINITY’s aspiration.
- The set, the look, and the animation did not exist yet.
- Only three weeks, from concept to finished video.
Target Group
The video keynote spoke to the people who decide whether to build their future on the Internet Computer.
- Developers and technical builders
- Founders and teams evaluating the platform
- Institutions and partners tracking the project
- Technology press and analysts
What Makes It an Outstanding Show
It opens on a custom made animation, built around the keynote’s own story, that sets the tone before anyone speaks.
The same look runs through the animation, the set, the slides, and the sound, so 40 minutes of seven different people still plays as one big product keynote.
How It Ran
DFINITY had the content and the speakers. EVERYWOW built everything else, and DFINITY trusted the plan enough to sign off without needing to see how it was prepared.
What DFINITY Did
- Set the structure with us
- Filled in the content and details
- Provided the seven speakers
- Reviewed and approved
What EVERYWOW Did
- Shaped the structure with DFINITY
- Created the «World Computer» look with DFINITY’s Creative Director
- Built the animation, slide and motion design, and sound
- Integrated their existing slides and videos
- Designed and built the set
- Directed and filmed the speakers over three days
- Edited, ran the review, and delivered on time
Before Recording
Production Concept
We shaped the video show before anyone filmed.
Structure & Story
We set the running order with DFINITY, then folded in their slides and video from earlier material.
Brand & Animation
We built the show’s look and the opening animation around the keynote’s own story.
On the Day
Recording & Production
We built the set, then shot.
One Set, Four Days
One day to build the set. Three days filming the leaders, two at a time, in whatever order they were free.
Moving Camera
Every shot on a dolly. The hard part is movement smooth enough to composite a world onto.
The Finished Show
Asset Delivery
We edited, reviewed, and handed over.
Reviewed to the Frame
The client comments pinned to the exact second, so sign-off is precise and quick.
The Deliverables
Delivered on the date, ready to publish.
- The finished keynote
- 12 shorts and reels for social
- Published to YouTube and X
On Set
Who Was on Camera
DFINITY leaders fronted the show: the founder, the CTO, the business and growth leads, and the people running engineering. Only a few were natural on camera.
So we prepared them: a briefing meeting, coaching, and a rehearsal before the shoot. The rest was the edit. The right takes and tight cutting turned a stiff first run into someone worth watching.
The Hard Part
Three weeks was the schedule for this video keynote: a set to build, a brand to evolve, an animation, seven executives to film, and the edit, all to a fixed publish date.
It worked because DFINITY signed off the plan early and let us run. Once the concept and the look were locked, every remaining hour went into the video.
- A set and LED wall built in a day
- Seven executives cut into one flow
- Concept to finished film in three weeks
What Came Out of It
The ICP World Computer Show went out on DFINITY’s channels: 40 minutes that were watched 43,000 times.
It was also the public debut of DFINITY’s evolved «World Computer» brand. From the same shoot we cut 12 shorts and reels, so DFINITY had more to post on social for weeks after it went out.
EVERYWOW has produced more than 100 videos for DFINITY, and we keep making more.
In Their Words
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Want to work together?
Do You Want to Record a Keynote?
Have an annual update, a launch, or a milestone you want done at this level? Tell us what you’re planning, and we’ll come back with a first plan.