- Web3
- Video Series
- Developer Education
A Tech Video Series That Wins Developer Trust
DFINITY wanted developers to understand what the Internet Computer can do. So its own engineers explain it, episode by episode.
At a Glance
World Computer Tech Talks is DFINITY’s technical video series. Each episode, one of their engineers explains a piece of the Internet Computer on camera, and EVERYWOW produces every one.
20
episodes published
275,000+
views across YouTube and X
4h
of an expert’s time per episode
100+
videos made for DFINITY
DFINITY Foundation
The nonprofit building the Internet Computer (ICP) blockchain
Audience
Developers and Web3 builders worldwide
The Challenge They Came With
The Internet Computer is a lot to take in from a page. DFINITY wanted developers to watch someone build the picture for them. So we made World Computer Tech Talks, a series where the company’s own engineers explain the technology on camera.
- The subjects are hard: vetKeys, chain fusion, Motoko, on-chain AI. Written explainers only go so far; seeing an engineer walk you through it lands differently.
- The people who understand the technology had to be the ones explaining it, not a presenter reading a summary.
- Those people are engineers and researchers. Their job is building the Internet Computer, not fronting a camera.
- The series had to run at broadcast quality across dozens of episodes without pulling experts off their work for days at a time.
Target Group
Tech Talks speaks to the people who decide what they build on, and how.
- Web3 and blockchain developers
- Smart contract and dApp engineers
- Technical founders evaluating a chain to build on
- Protocol researchers and cryptographers
- Software engineers moving into Web3
- A global audience, wherever ICP is being evaluated or built on
Who’s on Camera
Each episode, a different DFINITY engineer or researcher takes the screen. Andrea Cerulli on verifiable privacy, Elias Datler on building apps in minutes, Jan Camenisch on why ICP exists, and more across the series.
These are the people who build the Internet Computer, explaining their own work. Engineers and researchers rarely present for a living, so the first take is usually stiff. We brief them beforehand, coach them on the day, and keep the studio calm and unhurried, until what lands on screen is an expert who sounds like themselves. A company’s own people explaining their own technology is what a technical audience trusts. That is the whole point of putting them on camera.
How It Runs
DFINITY keeps the parts only they can do: the topics and the technical substance. Everything that turns that into watchable video is ours. The expert gives about four hours; we run the rest.
What DFINITY Does
- Choose the topic and the expert for each episode
- The expert writes the script; they know the technology best
- Give about four hours of the expert’s time per episode
What EVERYWOW Does
- Format and the on-screen visual system, including motion graphics
- A virtual studio, built and run inside DFINITY’s headquarters
- On-camera coaching for engineers and researchers
- Recording and direction on the day
- Editing, sound, and graphics
- Short clips for X and social
Before the Shoot
Production Concept
We set each episode before anyone films.
Topic & Expert
DFINITY picks the subject and the engineer who knows it best.
The Script
Their expert writes the technical content; nobody knows the technology better.
Format & Motion Graphics
We shape it into something that works on camera and design the graphics that make each idea land.
In the Studio
Recording & Production
The expert arrives prepared, and we record without anyone leaving the building.
Coaching
Engineers and researchers get coached before and between takes, so they perform naturally on camera.
A Studio in Their HQ
We built a virtual studio inside DFINITY’s headquarters, so no one loses a day traveling to a set.
After
Asset Delivery
We edit and hand over finished episodes.
The Deliverables Ready to Publish
Everything from the season; ready to go out.
- Finished episodes with motion graphics
- Short clips for social
- Published to YouTube and X
The Hard Part
The Internet Computer is deep, technical work: cryptography, distributed systems, on-chain AI. Subjects that turn into a lecture the moment you stop paying attention to the viewer.
EVERYWOW’s background is in software and engineering, so we don’t need the technology explained to us. We sit with the expert, find the through-line inside the detail, and shape it into something a developer will watch to the end and come away understanding.
- We come from software; the subject isn’t foreign to us
- We find the through-line inside the detail
- Precise enough for engineers, clear enough to follow
What Came Out of It
20 episodes, more than 25,000 views on YouTube and roughly 250,000 on X, so a combined reach well past a quarter of a million on a series aimed at a technical audience.
Tech Talks is now a standing reference for how the Internet Computer works. When a developer searches for how vetKeys or chain fusion actually function, there’s a DFINITY engineer explaining it. Long, precise explainers do the slow work: they put expertise on the record, which is what search engines and AI assistants now surface and cite, and what a technical audience comes back to.
The series is one part of a wider relationship. EVERYWOW has produced more than 100 videos for DFINITY, and the work keeps growing.
In His Words
100+ Videos For DFINITY
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Let’s Work Together
Put Your Experts on Camera
Have engineers or researchers whose work deserves a wider audience? Tell us what you’re building, and we’ll come back with a clear next step.