- Expert Interviews
- Deep Tech
- Authority
Expert Video Interviews That Build Authority
We put DFINITY’s executives on camera and produce the interviews that make them the recognized voice in their field.
At a Glance
When DFINITY needs a leader on camera, EVERYWOW produces the interview end to end: the set, the recording, the edit, and the finished videos. Here are two examples of our work.
18,000
views on the two example interviews
2
hours of an executive’s time per interview
4
cameras on the set
7–9
shorts cut from each interview
100+
videos made for DFINITY
DFINITY Foundation
The nonprofit building the Internet Computer (ICP) blockchain
The Challenge They Came With
DFINITY needs their leaders on camera when it matters: Every time at high class corporate video quality.
- The people worth filming are founders, C-level, senior engineers.
- Each interview has to look like a high-class corporate video production.
- One interview, many channels: The long-form video for depth, shorts for the attention.
- It has to happen on the company’s schedule, fast when a moment is urgent.
Target Group
The people deciding whether to take ICP seriously, and the market watching where it goes.
- Web3 and blockchain developers
- Technical founders evaluating a chain to build on
- Investors and analysts tracking the roadmap
- Ecosystem partners and enterprise teams
- Crypto and tech media
- A global audience, wherever ICP is being followed or evaluated
Who’s on Camera
A DFINITY host and the company’s own senior people: the people who build the Internet Computer.
These are the people who build the technology, which is why an audience believes them. We coach them before and during and keep the set calm, so what you see on screen is an executive who sounds like themselves.
How It Runs
DFINITY provides the people, the host, and the substance. Turning a two-hour conversation into finished video is ours.
What DFINITY Does
- Choose who goes on camera and the topic
- Provide the host and the substance
- Give about two hours of each person’s time
- Sign off on the final cut
What EVERYWOW Does
- The set, the visual style, and the on-screen graphics
- A four-camera set (cameras, lighting, sound) built in DFINITY’s event space
- A three-person crew on the day: recording and direction
- On-camera coaching for the executives
- The edit: cut, color, motion graphics, subtitles
- Seven to nine shorts for YouTube and X from the same footage
Before the Shoot
Production Concept
We plan each interview before we film.
Who & Topic
DFINITY picks who goes on camera and the subject.
Format & Questions
We shape the format and the questions so it works on camera.
Set & Visual System
We design the look and the graphics.
On Location
Recording & Production
A host and the executives, about two hours.
Coaching
The people on camera are coached before and during, so they perform naturally.
A Four-Camera Set
A three-person crew runs four cameras, lights, and sound.
After
Asset Delivery
We build the story from the footage.
Editing and Color Grading
We edit the footage into a story and final video.
Easy Review
Feedback lands straight on the frame, so several people review the same cut. Two or three rounds and it’s approved.
Ready to Publish
On the schedule the moment needs: a weekend when it’s urgent, one to three weeks otherwise.
- A chaptered long-form film with subtitles
- Seven to nine shorts for YouTube and X
- Subtitles for the interviews and the shorts
- Thumbnail for YouTube
On Set
The Hard Part
The four cameras record. But the story does not exist until post-production builds it.
A two-hour conversation has no shape on its own. We cut it into a video with a through-line, hold the precision executives check for, and add the color grading and graphics. The same footage then becomes shorts that stand alone.
- Four angles recorded, cut in post
- Chaptered, so viewers jump to what they want
- Seven to nine shorts from the same session
- Precise for experts, watchable to the end
What Came Out of It
Take the two interviews here: together they have drawn 18,000 views on YouTube, before the shorts. Strong numbers for deep-tech interviews about protocol milestones.
Each one produces a long-form film plus seven to nine shorts, so a single sitting keeps you publishing for weeks.
Long, precise interviews put executives on the record, and that is what a technical audience, search engines, and AI assistants surface and cite. Authority builds from there. When DFINITY needs the next one, we produce it: more than 100 videos in, and counting.
In His Words
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Want to work together?
Put Your Experts on Camera
Have executives people listen to, but who can’t spare much time? Tell us who they are, and we’ll come back with a clear next step.