- Fintech
- Podcast
- Thought Leadership
A Fintech Video Podcast That Builds CEO Thought Leadership
G+D Netcetera wanted its CEO to demonstrate expertise on the future of finance. So he hosts a podcast show about it.
At a Glance
G+D Netcetera’s CEO hosts Future Proof, a podcast on the tech future of finance. EVERYWOW produces every episode, on about 2.5 hours of his time, with 15 out so far.
15
episodes published
50+
short clips for social
Target Group
Decision-makers at banks and payment processors, across DACH and Europe
2.5h
of the CEO’s time per episode
G+D Netcetera
Banking & payment software for SIX, Valiant, and Bank Cler
Future Proof
A CEO-hosted podcast on the tech future of finance
The Challenge They Came With
G+D Netcetera wanted to be known for expertise on the future of finance. So, we launched a video podcast series with Carsten Wengel, the CEO.
- Short posts could not explain where the industry is heading; that needs a format long enough to talk it through.
- The people who build the company’s technology had to be the ones on camera, on the record.
- Carsten Wengel, the CEO, had never fronted a podcast.
- Hosting is its own skill: leading an interview and sounding like himself, not giving a talk.
Target Group
Future Proof speaks to the people who decide what banks and payment companies build next.
- Heads of Digital Banking and digital channels
- Heads of Payments and cards
- Chief Digital, Information, and Technology Officers
- Heads of Innovation and product owners
- Security, fraud, and risk leaders
- Retail, private, and cantonal banks
- Payment service providers and processors
- Across DACH and the wider European market
Who’s on Camera
Carsten Wengel, the CEO, sits in the host’s chair. Across from him, a different G+D Netcetera expert each episode.
These are the company’s own senior people, the ones who build its banking and payment technology, talking through complex subjects. What lands on screen is a CEO in command and experts who sound like themselves, not a spokesperson reading lines. This builds trust.
How It Runs
EVERYWOW runs the whole production and hands G+D Netcetera a finished show. The marketing team brings the experts; the CEO needs about 2.5 hours; everything else is ours.
What G+D Netcetera Does
- Pick the topics and experts with us
- Give the CEO about 2.5 hours per episode
What EVERYWOW Does
- Concept, format, and topic shaping
- Journalistic pre-interviews with guests
- Scripting based on our podcast script template
- On-camera coaching for host and guests
- Studio and recording
- Editing, sound, and graphics
- Short clips for LinkedIn and social
Before the Shoot
Production Concept
We set the episode before anyone films.
Topic & Guest
Chosen with the marketing team. Every episode features one of G+D Netcetera’s own experts.
Journalistic Pre-Interview
We sit with the expert to find the story inside the topic and the questions worth asking.
Script From Our Podcast Template
A questions script built from our podcast template, so the conversation has a clear line from open to close.
In the Studio
Recording & Production
The host and guest arrive prepared, and we record 2 episodes in one sitting.
Coaching
Host and guest get coached before and between takes, so they can perform naturally in front of the camera.
Studio 42
We record at our own podcast video studio in Zurich.
After
Asset Delivery
We edit and hand over a finished show.
The Deliverables Ready to Publish
Everything from the episode; ready to go out.
- Finished episode
- 5 to 7 short clips
- Subtitles
- Thumbnails
- Published to YouTube, Spotify, and the website
On Set
The Hard Part
The tech future of finance is dense. Digital payments, digital identity, the kind of subject that turns easily into a lecture.
EVERYWOW’s background is in software and fintech, so the topic doesn’t need explaining to us. We sit with the expert, find the story inside the technical detail, and shape it into a conversation people follow.
- We understand the subject, not just the format
- We find the story inside the technical detail
- We ask the questions the expert didn’t expect
What Came Out of It
15 episodes published on YouTube, Spotify, and the company site, with more than 50 short clips cut from them for social.
Future Proof is now part of how G+D Netcetera communicates. Carsten Wengel, the CEO, has a standing platform for the company’s expertise, and the show runs on a rhythm the company can keep.
Long interviews also do the slow work. They put real expertise on the record, which is what search engines and AI assistants now surface and cite, and what an audience comes to trust over time. Every episode adds to a body of work that keeps showing up when someone looks for answers in the space.
In His Words
100+ Videos for G+D Netcetera
«The value that EVERYWOW brings beyond video production is to develop our communication skills.»
Carsten Wengel, CEO of G+D Netcetera
Let’s Work Together
Put Your Experts on Camera
Thinking about a format like this for your leaders and experts? Tell us what you’re working on, and we’ll come back with a clear next step.