- Food Production
- Live Show
- Employee Engagement
A Live Internal Show That Put Leadership on Stage
To prove #oneBC was more than words, Barry Callebaut puts its leaders on camera, in a live internal show.
At a Glance
Barry Callebaut’s live internal show turns #oneBC from a leadership pledge into action. EVERYWOW produces it, filmed across the company’s own offices worldwide.
45
minutes live, start to finish
2
livestreams, one per time-zone block
13,000+
employees across 66 factories worldwide
On Location
Filmed in Barry Callebaut’s own offices worldwide
Barry Callebaut
The world’s leading business-to-business chocolate and cocoa manufacturer
Target Group
Global workforce of Barry Callebaut
The Challenge They Came With
Two years into #oneBC, Barry Callebaut had real progress to show, and a global workforce that couldn’t feel it. So it put the CEO and board on camera.
- A strategy that felt made at the headquarters
- Two years of progress nobody could see
- Updates that informed but never moved anyone
- Awareness that never turned into action
Who’s on Camera
Only Barry Callebaut’s own people appear. The CEO and board speak for the strategy; employees worldwide host and share their personal #oneBC actions.
None of them present for a living, and a personal story is harder to tell than an update. So EVERYWOW coaches each presenter and directs, filming in offices they already know so it feels familiar, not staged. A company’s own people on camera make the message believable. This builds trust.
How It Runs
EVERYWOW runs the whole production; Barry Callebaut brings its people and its sign-off.
What Barry Callebaut Does
- Provide the people who appear
- Join the location scout
- Approve concept, run of show, and final cut
What EVERYWOW Does
- Location scouting
- Direction, camera, and sound
- Remote interviews from offices worldwide, cut into the show
- On-camera coaching for everyone who appears
- Two live broadcasts across time zones
- Editing, graphics, and the finished recording
Before the Shoot
Production Concept
Everything is set before anyone films.
Concept & Dramaturgy
A 45-minute show built around #oneBC stories worldwide.
Location Scout
Their project manager and our director pick the office locations.
Presenter Briefing
Everyone who appears is briefed beforehand.
On Location
Recording & Production
We film across the company’s own offices.
Coaching
Presenters are coached before and during the shoot, to perform naturally.
Filmed in Their Offices
The Zurich headquarters and offices worldwide, with a full crew. Remote interviews and employees’ phone footage get cut in too.
Live & After
Asset Delivery
We run the live broadcasts and hand over the recording.
The Deliverables
The finished show, live and on the record.
- Two live broadcasts, one per time-zone block
- The full show recorded for on-demand
- A format Barry Callebaut can run again
On Set
The Hard Part
The show has to be two things at once. Polished enough to match a CEO commitment, credible enough that employees believe it.
Too corporate and it reads as public relations; too raw and it undercuts the leadership. So we mix registers: directed footage from the offices, remote interviews from abroad, and phone clips shot by employees. That keeps it genuine and the global production on budget. It looks broadcast-grade and still feels like its people.
What Came Out of It
Sign-ups to the leadership development network went up.
Leadership recommitted publicly to #oneBC, and the workforce saw concrete progress. Chat engagement ran high, strongest from the regions the show featured: the stories reached the people they were about.
Let’s Work Together
Put Your Strategy on Camera
Have a strategy your whole workforce needs to feel and act on? Tell us what you’re working on, and we’ll send a clear next step.