- Food Production
- Live Show
- Employee Engagement
A Live Internal Show That Put Leadership on Stage
To prove #oneBC was more than words, Barry Callebaut put its leaders on camera, in a live internal show.
At a Glance
Barry Callebaut’s live internal show turned #oneBC from a leadership pledge into action. EVERYWOW produced it, filmed across the company’s own offices worldwide.
45
minutes live, start to finish
2
livestreams, one per time-zone block
13,000+
employees across 66 factories worldwide
On Location
Filmed in Barry Callebaut’s own offices worldwide
Barry Callebaut
The world’s leading business-to-business chocolate and cocoa manufacturer
Target Group
Global workforce of Barry Callebaut
The Challenge They Came With
Two years into #oneBC, Barry Callebaut had real progress to show, and a global workforce that couldn’t feel it. So it put the CEO and board on camera.
- A strategy that felt made at the headquarters
- Two years of progress nobody could see
- Updates that informed but never moved anyone
- Awareness that never turned into action
Who Was on Camera
Only Barry Callebaut’s own people appeared. The CEO and board spoke for the strategy; employees worldwide hosted and shared their personal #oneBC actions.
None of them presented for a living, and a personal story is harder to tell than an update. So EVERYWOW coached each presenter and directed, filming in offices they already knew so it felt familiar, not staged. A company’s own people on camera make the message believable.
How It Ran
EVERYWOW ran the whole production; Barry Callebaut provided its people and its sign-off.
What Barry Callebaut Did
- Provided the people who appeared
- Joined the location scout
- Approved concept, run of show, and final cut
What EVERYWOW Did
- Location scouting
- Direction, camera, and sound
- Remote interviews from offices worldwide, cut into the show
- On-camera coaching for everyone who appeared
- Two live broadcasts across time zones
- Editing, graphics, and the finished recording
Before the Shoot
Production Concept
Everything was set before anyone filmed.
Concept & Dramaturgy
A 45-minute show built around #oneBC stories worldwide.
Location Scout
Their project manager and our director picked the office locations.
Presenter Briefing
Everyone who appeared was briefed beforehand.
On Location
Recording & Production
We filmed across the company’s own offices.
Coaching
Presenters were coached before and during the shoot, to come across naturally.
Filmed in Their Offices
The Zurich headquarters and offices worldwide, with a full crew. Remote interviews and employees’ phone footage were cut in too.
Live & After
Asset Delivery
We ran the live broadcasts and handed over the recording.
The Deliverables
The finished show, live and on the record.
- Two live broadcasts, one per time-zone block
- The full show recorded for on-demand
- A format Barry Callebaut can run again
On Set
The Hard Part
The show had to be two things at once. Polished enough to match a CEO commitment, credible enough that employees believed it.
Too corporate and it reads as public relations; too raw and it undercuts the leadership. So we mixed registers: directed footage from the offices, remote interviews from abroad, and phone clips shot by employees. That kept it genuine and the global production on budget. It looked broadcast-grade and still felt like its people.
What Came Out of It
Sign-ups to the leadership development network went up.
Leadership recommitted publicly to #oneBC, and the workforce saw concrete progress. Chat engagement ran high, strongest from the regions the show featured: the stories reached the people they were about.
Want to work together?
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