- Web3
- Livestream
- Product Launch
A Product-Launch Keynote, Livestreamed to 25,000 Live
DFINITY spent years building Caffeine. Its founder launched it in a single live demo on stage. EVERYWOW livestreamed it to 25,000 people.
At a Glance
The launch happened at the World Computer Summit keynote: Dominic Williams built a working app in Caffeine, live on stage, while 25,000 people watched the stream. EVERYWOW ran the broadcast across four cameras.
25,000
live viewers on YouTube
30 min
keynote, live
4
cameras, cut live
Caffeine
The platform DFINITY launched, built live on stage
3
stage screens, live-synced
Audience
Developers, builders, and the Web3 world
The Challenge They Came With
This keynote was Caffeine’s launch. Its public life began the moment an app built on stage in front of 25,000 people, and everything DFINITY had worked toward came down to whether that demo landed. EVERYWOW had to broadcast it as the launch it was.
- No launch week, no press preview, no pre-recorded fallback.
- The people it was for were watching the stream and in the room.
- The app had to build on stage, live, the first time.
- Four cameras and a live cut, held for a full 30 minutes.
Target Group
The livestream had to reach the people who decide what they build on, wherever they were watching from.
- Web3 and blockchain developers
- Technical founders and builders
- The wider Internet Computer community
- Technology and startup press
- Anyone evaluating Caffeine
- A global audience, watching live from anywhere
What’s on Screen
Dominic Williams stood between three screens. The centre one mirrored his laptop, connected live on stage. The left and right mirrored a phone, so the room could watch an app appear on a real device as he built it.
Our job was to make that read as the landmark it was: four cameras, cut live, giving the moment scale and gravitas. A live demo has its challenges, so the coverage keeps Dominic looking as in command on screen as he was on stage.
How It Runs
DFINITY ran the keynote and the demo. EVERYWOW ran the broadcast. The founder built the app on stage; everything that turned it into a livestream was ours.
What DFINITY Does
- Run the keynote: the founder, the stage, the live Caffeine demo
- The three-screen stage setup, with the live laptop and phone feeds
What EVERYWOW Does
- The livestream concept
- Four cameras and live direction, cut for scale
- All screens and the stage captured as one clean feed
- Coverage and cutting that keep the founder looking assured
- The stream out to YouTube, live to 25,000
- The full recording handed over
Before the Keynote
Production Concept
We plan the broadcast before the doors open.
Camera Plan
Four positions to hold the founder, the stage, and the three screens.
Run-of-Show
Mapped to the beats of the demo, so the live cut knows what is coming.
On the Day
Live Broadcast
Four cameras, 30 minutes, cut live to 25,000.
Cut Live
One director calling the cut in real time, across the whole keynote.
Streamed Out
Straight to YouTube, where 25,000 people watched it happen.
After
Delivery
We hand the keynote over, ready to keep.
The Deliverables
Handed over and left live, ready to watch.
- The full keynote recording, handed over
- Live on YouTube for everyone who missed it
The Hard Part
There was one take. The app had to build on stage the first time, and the broadcast had to catch that moment as it happened.
The whole thing was live and joined together. If the cut missed the beat the app appeared, the biggest launch on DFINITY’s calendar would have looked smaller than it was.
- Three screen feeds, four cameras, and the stage, in one live cut
- The app builds once; the cut has to catch it
- 30 minutes, live, with no pause
What Came Out of It
The demo worked, live, in front of 25,000 people. Caffeine launched exactly as DFINITY needed it to.
The keynote is still on YouTube, watched long after the day it went out.
It is one part of a wider relationship. EVERYWOW has produced more than 100 videos for DFINITY, and the work keeps growing.
In His Words
100+ Videos For DFINITY
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Let’s Work Together
Planning a Launch or a Keynote?
Have a launch, a keynote, or a moment that has to reach the people who aren’t in the room? Tell us what you’re planning, and we’ll come back with a clear next step.