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At a Glance

For Re-Building, its 2023 event, TEDxZurich hired EVERYWOW for the visual identity, the production coordination, the video production, and the event accessibility.

500,000+

combined views on YouTube

10

talks, filmed and edited

6

cameras: five fixed, one roving

1,000+

attendees on-site

TEDxZurich

One of the first independent TEDx organizations

Re-Building

The theme of the 2023 event at StageOne, Zurich


The Challenge They Came With

TEDxZurich wanted its 2023 flagship to work on two fronts at once: strong on the stage and reaching well beyond it.

  • A coherent visual identity across the stage, the projections, and the motion graphics.
  • Smooth production coordination on the day, across several teams.
  • High-quality video of every talk, the format TEDx is known for.
  • An inclusive show, with live captions, sign-language interpretation, and audio description.
  • Talks edited fast and published.

Target Group

TEDxZurich’s talks are made for people who come looking for ideas worth spreading, in Zurich and far beyond it.

  • Curious, ideas-driven people
  • Leaders and professionals across fields
  • The Zurich and Swiss community
  • Broader TED community and topic-interested viewers on YouTube

Who Was on Camera

Ten speakers took the stage for Re-Building, from a researcher on assistive technology to Guy Katz, whose «The Power of Positivity» became the edition’s most-watched talk. The sign-language interpreters were part of the show too, on screen and beside the stage.


How It Ran

TEDxZurich shaped the program and lined up the speakers. EVERYWOW handled the look, the video, and the accessibility, and coordinated the production together with the venue’s event-technology partner and the TEDxZurich team.

What TEDxZurich Did

  • Shape the program and select the speakers
  • Set the ambition to open the show to everyone
  • Host the event and sign off

What EVERYWOW Did

  • Visual identity: projection layouts and motion graphics
  • Production coordination with the venue’s technology partner and the TEDxZurich team
  • High-quality video of every talk, on six cameras
  • Accessibility: captions, sign language, and audio description
  • Editing and delivery of all 10 talks
  • Publishing to YouTube

Before the Event

Production Concept

We designed the look and planned the production before the event.

Visual Identity

Projection layouts and motion graphics for the stage and Re-Building.

Production Plan

The run-of-show and coordination mapped out with the venue’s technology partner and the TEDxZurich team.

Accessibility Concept

Where closed captions, sign-language interpretation, and audio description land, on stage and on screen.

On the Day

Recording & Production

We coordinated the event on-site and filmed every talk.

On-Site Coordination

Our team ran the production together with the venue’s event-technology partner and the TEDxZurich team, so the show stayed on track.

Six-Camera Capture

Every talk filmed with five cameras, plus a roving camera connected wirelessly for the special shots.

Accessibility, Live

Captions, sign-language interpretation, and audio description ran with the talks in real time.

After

Asset Delivery

We edited every talk and handed it over ready to publish.

The Deliverables Ready to Publish

Every talk from the event, cut fast while interest was still high.

  • 10 talks, professionally edited
  • Fast turnaround post-event
  • Handling of TED publishing workflow
  • Published to YouTube

On Set


The Hard Part

A TEDx event gets one take. The visual identity, the coordination, the filming, and the accessibility all have to work at once, live, with no second run.

EVERYWOW planned each aspect before the day and ran them together. Then the edit could not wait: TEDxZurich’s talks are watched mostly after the event, so we cut them fast and published while interest was high.

  • Four workstreams on one timeline
  • Three teams to keep in sync: EVERYWOW, the venue’s technology partner, and the organizer
  • Every talk filmed clean on six cameras
  • The edit racing the post-event attention window

What Came Out of It

The edited talks drew more than half a million combined views on YouTube, with «The Power of Positivity» alone close to 400,000.

High-quality video is what the event is remembered for. The talks keep circulating long after the event, reaching people who never attended it.

On the night, more than 1,000 people experienced Re-Building on-site and online, including everyone who followed it through captions, sign language, or audio description.


Make Your Event Perfect

Planning an event you want to look right on stage and reach far beyond it? Tell us what you’re working on, and we’ll come back with a clear next step.

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