- Live Production
- Town Hall
- Zug
A Global Town Hall Livestream for PTC’s First Gene Therapy
After more than a decade of work, PTC Therapeutics won approval for its first gene therapy. We built a studio inside the company’s offices in Zug, Switzerland.
At a Glance
PTC Therapeutics gathered its global workforce for a live show to mark the approval of its first gene therapy. EVERYWOW designed and printed the set, built a mobile studio inside the company’s offices, and ran the multi-camera broadcast with the CEO live from the United States.
700
employees watched live
70%
of the global workforce, at a voluntary internal event
6
executives and leaders on camera
Mobile Studio
Designed, printed, and built in PTC’s Zug offices
PTC Therapeutics
Global biopharmaceutical company focused on rare diseases
Target Group
Employees across five continents
The Challenge They Came With
In July 2022, the European Commission approved PTC Therapeutics’ gene therapy for AADC deficiency, a rare genetic disorder that severely disables children in their first months of life. It was the first gene therapy for the condition, and PTC had spent more than a decade getting there. The company wanted its whole workforce to feel that moment.
- The people who built the therapy were scattered across five continents
- A celebration with the polish of a broadcast, not just a video call
- The CEO, commenting live from the United States
- The studio had to be built in PTC’s own offices
Who Was on Camera
Six PTC executives and leaders appeared in the Zug studio, hosted by the company’s own people.
We set the room up to feel calm rather than technical and held the schedule tight enough that nobody was left waiting.
How It Ran
EVERYWOW took the video production: the studio, the set, the cameras, and the livestream. PTC brought its people and the message.
What PTC Did
- Set the agenda and decided who appeared
- Provided the host and the speakers from its own team
- Approved the set design and the run of show
What EVERYWOW Did
- Set design and printed backdrops
- A mobile studio built inside PTC’s offices in Zug, Switzerland
- Multi-camera setup, lighting, and sound
- Remote link for the CEO in the United States
- Live direction and vision mixing
- Livestream to employees across five continents through Zoom
- Recording for on-demand viewing
Before the Day
Production Concept
We plan and print everything before anything is unloaded.
Set Design & Print
The set and backdrops designed with PTC, signed off, and sent to print.
Office as a Studio
The space planned as a studio, down to cameras, lighting, sound, and power.
On the Day
Recording & Production
We build the studio, then run the stage and the broadcast.
The Studio Build
Set, lighting, cameras, and sound built into PTC’s own offices in Zug, Switzerland.
Multi-Camera Live
Individual microphones, and the CEO patched in live from the United States.
After
Asset Delivery
The full show is recorded and handed over.
What You Get
The complete town hall. Ready to share.
- Livestream to the global workforce
- Full show recording
The Hard Part
An office is not a studio. There’s no rigging, no blackout, no space built for cameras. And people are still working in it.
The date was set, and a printed set has a lead time: the design has to be signed off well before anyone can see the room it will stand in. So we fixed the plan early and built against it.
What Came Out of It
70% of PTC’s global workforce watched the livestream.
For a voluntary internal event, that’s a high turnout. The people who had spent more than a decade on the therapy were celebrated in front of everyone they work with, and PTC kept the recording for the colleagues in time zones that made the live show impossible.
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