- Live Broadcast
- Product Launch
- Event Production
A 9-Hour Launch Event Livestream That Reached 50,000 Viewers
Caffeine had one day to launch itself to the world. EVERYWOW turned that day into a live broadcast.
At a Glance
Caffeine launched over a single full day in San Francisco, streamed live on YouTube and X at the same time. EVERYWOW produced the whole day as a broadcast in its own right: a program with its own moderation, interviews, and live cut-ins between the moments on stage.
50,000
live viewers
9h
of continuous live broadcast
11
cameras
5TB
of footage in a single day
Caffeine
An AI platform that builds and deploys apps from plain language
Audience
Developers, builders, and press worldwide
The Challenge They Came With
Caffeine had one day to launch, and most of the people it wanted to reach would never be in the room. The livestream had to find them on the platforms they were already on, and hold them across a full day.
- The launch streamed live on YouTube and X at once, to an audience that could leave with a single click.
- A single locked camera on a stage does not hold tens of thousands of people for nine hours.
- The day ran across two floors, the main stage and a separate hackathon, and the broadcast had to move between them.
- The schedule had long gaps with nothing on stage, and the stream still had to stay live and worth watching.
- Everything was live, with no second take.
Target Group
The livestream had to reach the people who decide what they build on, wherever they were watching from.
- Web3 and AI developers
- Technical founders and builders
- The wider Internet community
- Technology and startup press
- Anyone evaluating Caffeine to build on
- A global audience, watching live from anywhere
Who’s on Camera
On stage, Caffeine’s founder demonstrated the platform live, building working applications from plain-language prompts in front of the room. Off stage, a roving crew moved through the venue: interviews, reactions, and moderation, filmed among the crowd.
The interviews happened out where the launch was happening. People were pulled aside in a loud, packed venue, surrounded by the day as it unfolded. That is harder than a studio and it looks far better, so EVERYWOW’s roving crew coached each person on the spot and kept it quick and natural. What lands on screen is the launch as it happened, with the people who were in it.
How It Ran
EVERYWOW designed and ran the entire broadcast. Caffeine ran their launch. The client focused on the stage and the announcements; everything that turned the day into a broadcast was ours.
What Caffeine Does
- Run the launch: the stage program, the live demos, the announcements
- Host the show
- Bring the people for the interviews
What EVERYWOW Does
- The full-day broadcast concept and run-of-show
- A two-day build and a full technical rehearsal on site
- 11 cameras, plus wireless roving cameras across two floors
- Special lenses to shoot the on-stage LED walls clean
- Live moderation, interviews, voice pops, and replays between stage segments
- Live direction and vision mixing across nine hours
- Editing the stage recordings into finished, ready-to-publish videos
Before the Day
Production Concept
We plan the full day as a broadcast in its own right, before anyone goes live.
The Run-of-Show
The whole day mapped out as a broadcast, so every minute has a plan.
Two Crews
One crew locked on the stage, one roving the venue with two wireless cameras.
Build & Rehearse
Two days on site building the setup and testing every camera and wireless link before going live.
The Live Day
Recording & Production
11 cameras and two crews, cut live into one continuous broadcast.
Two Floors, One Feed
The main stage and the hackathon a floor away, cut live into a single broadcast, every camera connected wirelessly across both.
Roving the Venue
Interviews, reactions, and voice pops among the crowd, plus a wireless roving camera on the stage itself, for the shots a locked camera can’t get.
Shooting the LED Walls
Special lenses so the big on-stage screens read clean on camera, instead of flickering or breaking up.
Filling the Gaps
Between stage segments: moderation, interviews, and replays of the big announcements, so the stream never goes quiet.
After
Asset Delivery
The stream ends, but the day doesn’t disappear with it. We edit it down afterwards.
What Caffeine Keeps
From 5TB of footage captured on the day, cut down into finished assets.
- The full nine-hour live broadcast
- The stage talks, cut into standalone videos
On Set
The Hard Part
Everything was live, and it ran for nine hours. The founder built working applications on stage from prompts, on a live feed to 50,000 people, the kind of demo that cannot be edited if it wavers.
Most of the day was planned in detail, then called in real time: a full day of live television, held together as it happened.
- Wireless cameras holding signal across two floors, all day
- Special lenses keeping the on-stage LED walls clean
- 5TB of footage moving through in a single day
What Came Out of It
50,000 people watched the Caffeine launch live across YouTube and X, and the day reached far past the 1,000 people in the room.
The reach mattered because of who was watching: developers and builders seeing the platform work live, on stage, in the moment. Seeing it work is what earns a technical audience’s trust.
And the day didn’t end when the stream did. EVERYWOW cut the stage talks into finished videos, so the launch keeps working long after the live moment passed.
In Their Words
100+ Videos For DFINITY
«I don’t want to stop working with you. I want to go on forever.»
Maurice Messinger, Creative Director, DFINITY
Let’s Work Together
Plan Your Next Live Event
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