One of the most difficult challenges event organizers face is that attendees are glued to their mobile devices, which can detract from the event experience. However, mobile devices don’t have to be a distraction—they can also be a powerful tool for engagement and interaction.
During events, attendees may use their mobile devices for a variety of reasons, including checking emails (71% of mobile users), chatting and texting friends and family (76% of mobile users), and browsing social media (86.5% of mobile users). Basically, mobile devices are a distraction, pulling attendees away from your event and causing them to miss out on important moments or to engage in networking or with exhibitors. The first step in turning the relationship with mobile phones around is to acknowledge that they are not going away at events. Rather than fighting against it, event organizers can embrace mobile technology and find ways to incorporate it into the event.
Table of contents
Logistics and inclusion
Mobile ticketing and mobile check-in
By sending tickets directly to attendees’ mobile devices days before the event, you can ensure their safekeeping and streamline the check-in process—no more waiting lines! With mobile ticketing, gone are the days of misplaced or forgotten tickets, and scrambling for a last-minute reprint. Now, event-goers have instant access to their tickets without having to waste time printing or waiting and organizers can enjoy increased efficiency.
At the entrance, scanning tickets from the mobile device allows for seamless check-in, accelerating the process and reducing long wait times. Event organizers can use scanners designed for mobile devices, or even utilize mobile applications that enable staff to scan tickets directly from their phones. This ease of use makes mobile ticketing and check-in a highly efficient solution.
Opting for mobile ticketing has the additional benefit of enabling a more environmentally friendly and cost-effective event. While printing event badges can still be an option, it is no longer necessary. Attendees can use their mobile phones for identification purposes upon entry, sparing event organizers the time, money, and resources that go into producing printed badges.
Real-time, mobile-friendly event schedule
By providing your audience with a real-time and interactive schedule on their mobile phones, you are taking advantage of the modern event-goer’s insecurities and their FOMO (Fear-of-missing-out). One effective method for providing a digital event schedule is by incorporating the schedule into an event app or mobile-friendly event website. By doing this, your attendees will have all the necessary information and updates right at their fingertips.
This mobile schedule should not only provide the basics, such as the timing and location of each session, but also include any last-minute changes, logistical details, or updates. In addition, consider incorporating features that promote interaction and engagement from your audience, such as room for comments and feedback or the ability to share information on social media platforms.
A strategy for enhancing the accessibility of your mobile schedule is by utilizing (again) QR codes. By printing and distributing QR codes throughout your event venue, your attendees will be able to quickly and easily access your real-time, mobile-friendly schedule – all with a simple scan of their phone’s camera. But don’t stop at just posting your QR codes at the entrance of the venue: think about strategically placing them in high-traffic areas, such as near the restrooms, close to the food and drink stations, or by the entrances of rooms. This will give attendees ample opportunity to access and explore the schedule anytime they need to.
Provide location-based information with NFC beacons
When it comes to checking attendees in for individual sessions or workshops at an event, beacon and NFC technology can work together to streamline the process. First, organizers can set up beacons at the entrance point of every session or workshop, which will emit a signal within a specific radius. As attendees approach the entrance and are within the range, their mobile devices will detect this signal and automatically initiate a check-in process through NFC. The attendees simply need to tap their mobile devices on an NFC-enabled reader to complete the check-in process. Not only does this save time and effort, it also increases the likelihood, that attendees check in to sessions.
In addition to check in, beacon and NFC technology can be employed to drive lead generation for your event sponsors. When attendees stop by a booth, they will receive a prompt on their mobile devices via the beacon’s signal, inviting them to interact with the sponsor’s content or take action. This can lead to providing their contact information for lead generation purposes, similar to a QR code lead form. Through this process, event attendees are provided with an engaging and interactive experience, while sponsors can generate leads seamlessly.
Moreover, the use of location-based services can provide attendees with an entirely new layer of information tailored to the event location. For instance, as an attendee explores the various event venues or areas within your event, they will receive notifications on their mobile devices regarding nearby points of interest. This information can be about the catering, historical information about the area, upcoming local events or attractions, and special offers from nearby businesses.
Real-time subtitling on mobile phones
One method that has emerged recently is leveraging mobile phones to provide real-time subtitles during speeches, presentations, or performances. Gone are the days when subtitles had to be displayed on large screens in front of the hall or auditorium. Instead, event organizers can now ensure a more personal and interactive viewing experience by allowing the audience to follow along directly on their smartphones. Many interpretation and subtitling services offer this feature now, based on mobile-friendly websites that can be accessed through scanning a QR-code by the audience.
The advantages of using mobile phones for real-time subtitles are vast. First, it allows for more flexibility compared to traditional large screens. Large display screens often take up a significant amount of space, which can be problematic in smaller venues or those with limited seating capacity. Additionally, it caters to the individual needs and preferences of your audience members. Attendees can adjust the font size, colour, or even style of the subtitles on their device, ensuring a comfortable and customized viewing experience. This can be especially beneficial for individuals who are additionally visual impaired. Lastly, attendees can not only read the subtitles but also interact with them by zooming in, scrolling down, or even pausing to absorb the information better. This active participation fosters a deeper connection with the content, ultimately enriching the event experience for all.
Remote participation via live-streaming and mobile phones
By offering live broadcasts of various sessions and activities, you can broaden the reach of your event, attracting more people than ever before. However, the benefits of live-streaming aren’t exclusive to remote attendees. Even those who are physically present at your event can benefit significantly from this technology. Imagine this scenario: one of your attendees is devoted to the event, but circumstances beyond their control mean they’re running late. If you livestream your event, they can still catch their favourite session and feel connected while they rush to the venue. Your attendee will not only be delighted, but will appreciate the extra effort you’ve made to accommodate their needs.
Of course, it’s essential to strike a balance between remote participation and live interaction. While making it easy to participate from afar, it is just as important to focus on creating a compelling and engaging experience for your on-location attendees. By offering interactive sessions, networking opportunities, and real-time feedback, you can ensure that your event caters to all needs.
Incorporating live-streaming and mobile phones into your event strategy can provide numerous benefits for both remote and on-location attendees. By offering greater flexibility and inclusivity, your audience can attend your event and benefit from the content, regardless of their personal circumstances. As a result, you will attract a more extensive, more diverse following that is highly engaged and more likely to return for future events.
Improved networking between attendees
QR-codes on badges allow easier networking
Networking is the lifeblood of any successful event. It’s not just about exchanging business cards and moving on; it’s about forming genuine connections and fostering long-lasting relationships with individuals who share common interests and goals. Instead of juggling multiple business cards and trying to remember faces, attendees can easily scan one another’s badge QR-code to access contact information and LinkedIn profile URLs. Adding a QR code to the badge of every attendee at an event may seem like a small change, but it can have a massive impact on the overall networking experience.
This approach to networking also has the potential to significantly increase the chances of genuine connections being made. In traditional networking scenarios, people often feel under pressure to exchange business cards quickly and move on, which can make it difficult to engage in meaningful conversations. However, with QR codes on badges, attendees can take their time to get to know one another, knowing that they can easily access the necessary contact information with a simple scan when they’re ready.
Allow Attendees to check in to sessions and see who else checked-in
An important aspect of any event is fostering a sense of community and networking among your attendees. And what better way to do that than by allowing them to see who else is attending and checked-in to a particular session? By enabling this feature in your mobile-friendly schedule, you are not only increasing the immediacy for your participants, but also creating unique networking opportunities.
Once attendees have checked in to a session, consider providing a platform where they can view profiles and information about their fellow attendees, including names, companies, and areas of interest. This will not only allow attendees to connect in a more efficient manner, but will also contribute to a more engaging and personalized event experience.
Mobile phone free networking
Mobile phones have become an indispensable part of our lives, providing us with information, communication, and entertainment on demand. Despite the many advantages mobile phones offer, they often shift our focus away from the present moment and hinder our ability to make meaningful connections with others. In these situations, phone-free networking could be just the solution we need.
Phone-free networking primarily involves creating an environment where attendees can leave their mobile phones at a designated location, similar to the coat check process. Instead of focusing on their screens, attendees are encouraged to be fully present, engaging meaningfully with others at the event. This concept aims to foster genuine connections by providing a space where everyone can interact without the interference of mobile devices, promoting more engaging conversations and nuanced interactions.
At a phone-free networking session, attendees can hand over their mobile phones to venue staff and receive a claim ticket in return. This ticket serves a dual purpose: it allows attendees to reclaim their phone at the end of the event and also doubles as a raffle ticket, giving them the opportunity to win one of several prized offered. This creates an incentive for people to participate in the phone-free experience and adds a fun element to the event.
To ensure attendees still can take down notes or contact details, they receive a “Replacement Phone,” which is a simple notepad and pen. This provides the necessary tools to jot down crucial information without the temptation of diving back into the world of digital distractions.
As an added bonus, attendees also receive a “no phone sticker” to wear. This sticker not only indicates their commitment to fully engaging in the event, but it also becomes a badge of honour among like-minded individuals, encouraging more participants to embrace this phone-free approach. Moreover, it acts as an organic growth loop, drawing more event-goes eager to try this unique experience at the event.
Engaging talks and presentations
Interactive talks with Q&A, reactions walls, and feedbacks
Keeping an audience engaged during events has emerged as a central challenge for event organizers and their speakers. There is no denying that mobile phones often contribute to further dividing a speaker’s attention, with attendees engrossed in various contents on their devices. However, herein lies an opportunity to convert this distraction into action.
Another way to integrate mobile phones by inviting the audience to use their devices to ask questions. Many attendees may shy away from voicing their queries or opinions in a room full of people. These concerns can be alleviated by providing them with a platform to send their questions via their mobile devices, granting them an unprecedented level of comfort and anonymity, as know from virtual events.
This approach can be implemented through event applications, where attendees submit their questions using a dedicated platform. The MC can receive these questions in real-time, and together with the speaker address them as they come-in or gather them as a list to answer at the end of their talk. Not only does this method encourage a more active participation from the audience, but it also invites well-thought-out and meaningful questions, enriching the overall discourse.
In addition to facilitating Q&A sessions, mobile phones can also be utilized to gather audience reactions. During talks, reaction walls can be displayed on large screens, where attendees can share their opinions, thoughts, or general feedback by simply typing them into their phones. The real-time updates on the reaction wall keep the audience engaged, while also providing valuable insights to the speakers on how their content is resonating with the people present.
To take audience engagement a step further, event organizers can even adopt creative tools such as Kahoot, a versatile game-based learning platform. This application allows organizers to create a series of customized quizzes and polls that the audience can participate in via their mobile devices. These quizzes can be designed around the event content or simply to break the ice and increase interaction among attendees. Integrating Kahoot in talks works to provide real-time engagement not only to the speaker, but also among the audience members, fuelling healthy competition and knowledge-sharing. Moreover, this platform can also be used as a feedback mechanism, where the speaker can gather responses from the participants about the event, and accordingly adapt and enhance their content to meet the audience’s expectations.
Encourage speakers to take pictures and share them immediately with the audience
Actively involving your keynote speakers and presenters by encouraging them to take photos or videos and share them with the audience immediately. There are numerous benefits when they share exclusive pictures with the audience in real-time. These pictures not only illustrate the ideas and themes conveyed by speakers, but can also humanize them. Speakers will appear more approachable and relatable when they share candid, behind-the-scenes photographs or moments that convey their personality. This familiarity helps to build trust and encourages open discussion, further deepening the relationship between presenters and the audience.
Transforming mobile phones into audience microphones
Long gone are the days when audiences are mere spectators to a monologue, sitting idle as the speaker delivers their presentation. Now, events are all about fostering engaging dialogues between the speaker and the participants, with questions and answers playing an essential role in this. However, having participants queue up behind a single microphone or having a staff member run around with a mic can be logistically challenging and consume valuable time.
Enter the innovative concept of turning mobile phones into microphones for your audience. By installing a crowd mic app, event organizers can revolutionize their attendee interaction process. These versatile apps transform every mobile phone in the room into a potential microphone, enabling attendees to participate in discussions with ease. Appreciating the impact of this feature on encouraging active engagement, apps such as Crowd Mics have arisen to fulfil the demand. When attendees download and install a crowd mic app on their mobile phone, they gain the ability to ask questions and contribute to discussions in real-time. The app seamlessly connects the device’s microphone to the speaker’s audio system, allowing the participant’s voice to be amplified through the event’s PA system.
Additionally, these apps often come with versatile features that amplify their usefulness at events. For instance, some apps allow the audience to submit questions via text, which the moderator can then curate and present to the speaker. This can be an excellent way to manage time and ensure that the most relevant and compelling questions get addressed.
Push social media coverage of your event
Instagram Museum like experience
By creating an Instagram Museum like experience, where event attendees can capture stunning shots and share their experiences with their friends and followers, you foster using mobile phones at your events creatively.
Start by making sure that your stage looks fantastic when captured in a photograph. A black or almost black stage background is an absolutely no-go. Design the stage with visually captivating elements, such as colourful backgrounds, interesting lighting, or eye-catching props. Pay attention to details, such as the colour scheme, stage layout, and even the speakers’ attire, as these aspects can greatly impact the overall appearance of the photographs. By taking the time to perfect your stage design, you encourage attendees to snap and share pictures, ultimately boosting the event’s online presence.
In addition to creating a picture-perfect stage, it’s essential to design specific shots that look great on social media. Be intentional about sharing these images with the event’s audience, and encourage them to recreate and share their own versions. Be sure to choose shots that are easily replicated, visually striking, and fit perfectly on social media platforms such as Instagram or LinkedIn—depending on your audience. These photos can include group selfies, creative poses, or utilizing various props provided at the event. By creating designated social media-friendly shots, your event attendees are more likely to share their experiences, allowing your event to reach a broader audience.
Beyond the stage and designated shots, consider creating special rooms or areas within the event space for capturing awe-inspiring photos. These rooms, sometimes referred to as Instagram Museums, are designed with visually appealing and interactive elements that inspire attendees to take photos and share them on social media. Examples of Instagram-worthy installations include neon signs, themed photo booths, and art installations, among others. Not only do these specially designed rooms foster attendee engagement, but they also present a unique opportunity for event sponsors. Partnering with sponsors to create branded rooms or installations allows them to showcase their products, services, or brand identity in a creative and highly shareable manner. This encourages social media amplification and provides a tangible return on investment for the sponsors.
Collaboration with influencers
Influencers have the power to reach and engage vast audiences through various social media platforms, and this extends to events as well. One of the primary methods to involve influencers in your event is to invite them to attend and interact both with the audience on-site and with their online followers. This creates a unique, authentic, and exciting experience for your event attendees, providing them a chance to meet and connect with these popular personalities. Moreover, it gives the influencers an opportunity to generate content that resonates with their followers, further promoting your event and brand.
In addition to in-person interactions, influencers can help you broaden your event’s reach by live-streaming to either their own or your event’s social media properties. When properly done, live-streaming can create an immersive experience for your event’s online followers, engaging them as if they were physically present while giving your event a larger digital footprint. This not only extends the reach of your event, but also creates additional content after the event, as the live streams can be reposted and shared on various platforms.
When incorporating influencers into your event, it’s essential to ensure they engage actively with your audience for the best results. This can include activities such as Q&A sessions, live demonstrations, meet-and-greets, and behind-the-scenes activities. By offering unique experiences and interactions between your event attendees and the influencers, you can create a buzz around your event and encourage your audience to share their experiences via their mobile phones.
Influencer collaboration goes beyond the day of the event. Leading up to and following the event, influencers can create promotional content that highlights their participation and generates interest in your brand. By sharing this content on social media, influencers can effectively generate a level of anticipation, excitement, and conversation surrounding your event. This promotion not only increases visibility and awareness for your event, but also helps you establish your brand as one that’s in tune with the latest trends and market inclinations.
Photo booth that shares immediately the pictures to mobile phones
Photo booths have always been a fan favourite, serving as an excellent icebreaker that gets attendees excited and interacting with one another. A photo booth provides a fantastic opportunity for attendees to create tangible mementos encapsulating their memories of the event.
Historically, most photo booth operators would share the captured pictures on a website, to be accessed later by the attendees. While this method has undoubtedly served its purpose, it can hardly be considered the most convenient or effective means of sharing for either the organizer or the attendee. Today, the need for instant gratification has never been greater. Utilizing technologies such as QR codes or NFC beacons, event organizers can set up photo booths that automatically share the last taken image to the attendee’s mobile device. The benefits of this approach are manifold: it eliminates the need for users to search through potentially hundreds of images on a shared website later, conserves time and energy for all parties involved, and it provides a unique experience that attendees will remember and appreciate.
Location-based photo filters and overlays
By designing and implementing unique photo filters and overlays that are specifically tailored for your event, you make it easy for attendees to share the experience with their social networks, while also generating buzz and excitement around your event. These custom visual elements, tied to both the location and duration of your event, can quickly become a sought-after feature that attendees look forward to using and sharing.
Creating location-based filters and overlays for Snapchat and Instagram is a relatively straightforward process, but it does require some forethought and creativity. To get started, familiarize yourself with the design guidelines and submission processes for each platform. Additionally, spend some time researching examples of successful filters and overlays from other events, as this can serve as a valuable source of inspiration for your designs. Be sure to incorporate any event-specific colours or logos, as well as engaging, fun visual elements that reflect the overall atmosphere of your event. Consider also the intended user experience—the filters and overlays should be easy to use and appealing enough that attendees will be keen to share them on their accounts.
Once you’re satisfied with your designs, submit them according to the guidelines provided by each social media platform. Keep in mind that there may be submission fees and review periods to account for, so it’s best to plan ahead and leave ample time for this step. After your filters and overlays are live on the platforms, be sure to promote them across your marketing channels, including any event apps, websites, and email communications. Encourage attendees to use and share them by providing clear instructions or demonstrations.
Increase engagement with event sponsors
Lead forms with QR codes
QR codes, which have emerged as powerful tools in transforming mobile phones from mere distractions to value-added assets at events. The potential of QR codes goes beyond providing access to digital content, COVID-19 certificate checks, or networking on social media platforms. QR codes can be strategically incorporated as lead forms that capture attendee information. This not only facilitates seamless communication between the exhibitor and the potential customer, but also minimizes the hassle of filling out paper forms or manual data entry post-event. Exhibitors and sponsors can integrate QR codes into their booth design and marketing collateral, encouraging attendees to scan the code for various purposes, such as accessing promotional offers, entering a contest or subscribing to a newsletter. But most importantly, it allows attendees to register their interest in the exhibitor’s products or services by simply scanning the QR code with their mobile phones.
Virtual games & scavenger hunts
Scavenger hunts have been around for ages and have proven to be a fun and exciting activity for participants. But with the advent of smartphones, these games can now be taken to a whole new level. By incorporating mobile phones into scavenger hunts, attendees can use their devices to search for and collect virtual goods hidden throughout the event venue. These virtual goods can be anything from exclusive content, discount codes, or even virtual tokens to exchange for real prizes at the end of the game. To make it more interesting, these scavenger hunts can be sponsored by your exhibitors, helping them engage with the attendees and showcase their products or services in a creative and fun manner.
At your event, attendees would need to visit different areas or attend specific sessions to collect these virtual goods. This not only keeps them engaged, but it also encourages them to explore the entire event, interact with numerous exhibitors, and learn more about various topics within the chosen sessions. In addition, this level of engagement can stimulate conversations between exhibitors and attendees and foster meaningful connections that can last beyond the event. At the end of the scavenger hunt, attendees would need to submit the virtual goods they’ve collected to be eligible for a prize. These prizes can further drive engagement with the event and exhibitors by offering unique experiences, VIP access, or valuable products and services. This added incentive brings the scavenger hunt to a thrilling conclusion, and the buzz generated by the activity and eventual prize announcement can help create lasting memories for your event attendees.
Real-time Attendee feedback & Satisfaction questionnaire at the end of the event
Ensuring the success of an event relies heavily on understanding the attendees’ opinions and gauging satisfaction levels. Collecting data on individual presentations’ performance and overall event satisfaction can provide valuable information to strive for improvements in future events. Attendees, being invariably connected via mobile devices, contribute to immediate response rates, allowing organizers to gather meaningful feedback directly. By utilizing push questionnaires and feedback forms at the end of the event, the mobile users’ attention can be effectively harnessed. Attendees will be much more likely to use their mobile phones to answer surveys and provide feedback when compared to traditional methods like pen and paper forms.
The integration of reflection questions within these questionnaires serves a dual purpose: it not only helps measure satisfaction levels, but also makes attendees think deeply about the content they have just been exposed to. As a result, attendees are encouraged to retain and internalize the information, leading to a more profound understanding of the subject.
The ability to receive real-time feedback is paramount when considering the modern fast-paced environment. Having access to this information allows event organizers to make timely adjustments to their programming or speakers, ensuring a top-quality experience for attendees. It provides organizers with the data needed to identify trends, respond to concerns or questions, and even present findings at the end of an event to show attendees that their voices are heard and valued.
Requirements to push the adoption of mobile phones at your event
To turn mobile phones into a strong asset for events, there are certain requirements that need to be met. Ensuring these requirements are in place will enable a seamless transition from mobile-led distractions to meaningful action, ultimately fostering a more connected and rewarding event experience.
A consistent, powerful, and reliable Wi-Fi network is the backbone of a mobile-friendly event environment. This is necessary for attendees to be able to access event-related information, interact with digital content, and engage in social media activities. As an event organizer, it is crucial to invest in a robust Wi-Fi infrastructure to accommodate a large number of connections and ensure a steady connection throughout the venue.
Dedicated, flexible event app
An app specifically designed for your event can be a game-changer. This platform allows attendees to stay informed, access event schedules, explore speaker profiles, participate in polls, and connect with fellow attendees quickly and effortlessly. The app can also serve as a data collection tool, helping you to tailor content, experiences, and future events more effectively.
Optimize website and content for mobile
Attendees expect an optimized mobile experience of your content. Ensuring that your event website and content load quickly and are easily navigable on mobile devices is key to delivering a seamless user experience. This will improve the ease and accessibility of obtaining event information, facilitate registration, and increase overall engagement with your content.
Providing dedicated charging stations throughout your event venue is a vital way to keep attendees’ devices charged and operable throughout the event. Charging stations also have the added benefit of serving as designated areas for networking and recharging both one’s device and oneself.
Test connectivity before event
Technical issues during an event can have detrimental effects on attendee satisfaction and experience. It is crucial to test the connectivity and effectiveness of all technological elements thoroughly before the event commences. This includes the Wi-Fi network, the event app, and any digital content that will be presented.
Dedicated support stations
No matter how well-prepared you may be, unforeseen issues can arise. Having dedicated support stations in place to assist with any technical difficulties is a critical component of managing these unexpected occurrences. These stations, staffed by knowledgeable support personnel, will aid attendees in navigating any technological hiccups, contributing to a positive overall experience.
Evaluate the success of the mobile phone usage
The key to maximizing the potential of mobile phones at events lies in effectively evaluating the success of their usage. This assessment can be accomplished through a combination of quantitative and qualitative measurements.
- User engagement: By tracking mobile app usage and interactions between attendees, you can gauge the level of engagement and interaction throughout your event. High user engagement indicates that mobile phones are contributing positively to your event experience by promoting communication, collaboration, and networking among attendees.
- Event satisfaction via Net Promoter Score (NPS): The NPS is a valuable metric for gauging overall attendee satisfaction, as it measures the willingness of attendees to recommend your event to others. A high NPS indicates that attendees found value in their experience and are more likely to spread the word about your event, which can translate into more attendees and higher overall event success in the future.
- Network performance: By monitoring the performance of your event’s Wi-Fi and cellular network, you can ensure that attendees have a reliable connection and can utilize their mobile devices effectively. This can help you anticipate and address any potential connectivity issues that might hinder attendees from fully engaging with your event through their mobile devices.
- Social media buzz: Tracking mentions, shares, and discussions surrounding your event on social media platforms offers insight into the overall perception and reach of your event. By tapping into this data, you can identify topics and moments that generated the most interest, which can inform your future event planning and marketing strategies.
- Feedback: Obtaining direct feedback from your attendees is crucial for understanding their perspective on mobile phone usage at your event. Make it simple for attendees to provide their thoughts, suggestions, and recommendations on the event app or your post-event survey. This feedback will serve as an invaluable resource for improving future events.
- Shared moments on social media: Encouraging attendees to share their experiences, key takeaways, and memorable moments through social media platforms provides not only a promotional opportunity for your event but also serves as a gauge of enthusiasm and engagement. These shared moments become an essential qualitative measure of the impact and resonance of your event’s content and experience.
- Sentiment of Feedback: Analysing the tone and emotion expressed in attendees’ feedback and social media content can reveal how they genuinely feel about your event. Sentiment analysis taps into the emotional components of responses, helping you identify areas where your event excelled and highlighting any aspects needing improvement.
Effectively evaluating the success of mobile phone usage at your event requires a comprehensive understanding of both quantitative and qualitative data. By combining insights from user engagement, satisfaction scores, network performance, social media buzz, attendee feedback, shared moments, and sentiment analysis, you can optimize and adapt your event strategies to fully harness the potential of mobile devices as an asset in your future events.