Producing authentic videos: Tips and strategies

Producing authentic video content is becoming increasingly. With the rise of social media and AI, audiences are craving real, relatable, and genuine content. We will explore the key tips and strategies for producing authentic video content that resonates with your viewers. Understanding authenticity in videos Authenticity is the backbone of successful video production. To connect … Read more

How to produce the best image film for your company

One type of video content that has gained significance in the corporate world is the image film. You can use an image or brand film to promote your company or specific aspects like your activities in the field of ESG (Environmental, Social, and Governance). This article will guide you through the process of producing the … Read more

Strategic planning for thought leadership content

In the B2B realm, companies are making a paradigm shift towards leveraging thought leadership as a significant means to establish their authority and engage their target audience. This move is pushing boundaries, encouraging companies to think beyond traditional content marketing strategies. However, creating thought leadership content, particularly video content that not only resonates with your … Read more

Creating the best thought leadership videos

Thought leadership videos are not just promotional content, but they aim to convey in-depth insights, unique perspectives, and expert knowledge to the audience. In this article, we will explore the concept of thought leadership videos and discuss the essential elements required to create authentic and impactful content. Understanding the concept of thought leadership videos Thought … Read more

AI for video editing: improvement of videos

Some clients contact us just for editing services. They’ve recorded video material by themselves with sub-par quality, sometimes on mobile phones or through platforms like Zoom. Their expectation is almost always the same: To convert these less-than-stellar footage into engaging, high-quality videos. AI has become a vital cog in our video editing process. We leverage … Read more

What to wear to look professional on camera

When dressing for camera recordings to look professional, it’s essential to choose clothing that allows viewers to focus on what you’re saying without being distracted by loud or inappropriate attire. Here are some tips to help you select the right clothing. Short overview For women For men For gender divers, non-binary people: Mix-and-match the recommendation … Read more

How to choose the best video production company

Choosing the appropriate video production company for your business can be a daunting task. Here are some tips what we would look for when making the right selection of a video production company: 1. Review experience and portfolio Look for a company that has a proven track record of producing high-quality videos in your industry. … Read more

Step-By-Step: Video production for businesses

Videos are an incredibly powerful tool for businesses. Businesses can use various video formats for marketing, sales, branding, or internal purposes. Videos can capture the attention of their audience and deliver a message in an engaging and memorable way. They can help businesses to build trust and authority with their audience. To create effective videos, … Read more

Conferences: Rethinking question rounds

Picture this: A speaker just concluded an insightful session at your conference. Now, it’s time for Q&A. The audience, an eclectic mix of professionals, students, experts, and supporters, all part of your vibrant community, are ready with their questions. Unfortunately, what follows misses the mark. This crucial part of the learning process often becomes a … Read more