IxDA’s high-impact hybrid conference

Interaction 23 was a conference for the global interaction design community. The conference took place in a hybrid format, with thousands of in-person and virtual attendees. The conference featured a diverse range of activities, including interactive workshops, social events, and more than fifty talks over the course of three days.

The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. With a global network of more than 120,000 individuals, the community has grown into the largest worldwide.

Through local meetups to global events, the community comes together to connect. The annual conference is hosted all over the world.

Client: Interaction Design Association
Industry: Global Organization

«EVERYWOW’s innovative approach and attention to detail made the entire process seamless and enjoyable. The audiovisual production was top-notch, the livestreaming was flawless, and the hybrid convention logistics were executed with precision. The EVERYWOW team went above and beyond to ensure that every aspect of our event was executed to the highest standards.»

– Carrie Rice, CMP, CIS, Event Planner
IxDA

Challenges

  • Three-day conference with three stages
  • Multi-stage streaming and live projections
  • Remote live speakers who are not on location
  • Real-time subtitling of talks
  • Coordinating a diverse production team in separate locations
  • Creating an engaging digital experience virtually and on-location

Success factors

  • 100% reliable technical delivery
  • Consulting on event technology and design of the projection layouts
  • Flexibility of changes until the last minute
  • Displaying of live subtitling of talks
  • Content is planned well in advance to ensure that it is delivered in a professional and polished manner

Results

  • Intriguing broadcast, with an outstandingly high tune-in rate from individuals around the world
  • The conference organizers were able to focus on the speakers and attendee experience
  • Pre-recorded talks were a tremendous success

Annual conference turned hybrid

The Interaction Design Association (IxDA) is a globally recognized organization that has been supporting the field of interaction design for over 15 years. With a strong membership base, the association comprises 200 local groups and boasts a community of 120,000 individuals.

In 2008, IxDA held its first annual conference, the Interaction 08. This conference serves as a platform to cultivate a sense of community among interaction designers, facilitating connections, knowledge exchange, and mutual inspiration. The conference typically features a diverse range of activities, including expert roundtable discussions, live Q&A sessions, interactive workshops, group evening activities and social events over the course of three days.

In 2021 and 2022, for the first time in history and due to the pandemic, the conference was crafted as an online-first event. The virtual conference in 2022 was already produced by EVERYWOW. Following this success, the organizers decided to host a hybrid conference in 20223 to keep the advantages of an online event, which is the global reach.

The conference took place in the brand-new convention center of Zurich, with three stages accommodating thousands of visitors. The content featured a mix of pre-recorded and live content and was streamed to a world-wide audience.

IxDA and EVERYWOW

After two consecutive years of online conferencing, IxDA wanted to go back to hosting a physical conference without giving up the advantages of an online format, which is the enormous reach they were able to obtain. Before the pandemic, the conference was hosted every year in a different city around the globe. For this edition, they were seeking a trusted partner to produce the conference in the vibrant city of Zurich. As a venue, they secured the brand-new convention center of Zurich, right by the Zurich lake. The venue offers state-of-the-art technology in sound, audio, and projection systems. However, the handling of the technology requires an experienced tech team. At the same time, being the first time in history, they were faced with the many challenges brought by a hybrid format. This was another reason for selecting a partner that could handle both, the technology, and the content flow of the conference.

The collaboration with EVERYWOW therefore consisted of the technological production of a big conference with three stages, and multiple projections and livestreams, and on the other hand of an equally engaging and high-quality virtual experience.

To reduce the risks of technical failures, as well as to accommodate the limited time schedule of remote speakers, part of the talks were recorded and projected on to the screen. The talks were produced in a movie-like quality and encountered a huge demand from the visitors, with rooms being packed up to the last standing spot.

To increase the accessibility of the conference, live camera feeds, and live subtitles were projected live on the LED walls on-location, making it possible for everyone to watch the conference from every angle.

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