Meet
Stefanie Hetjens
CEO & Creative Director at EVERYWOW
As the CEO and Creative Director of EVERYWOW, my role is twofold: I steer the company’s strategic vision and ensure we are running smoothly, all while championing the creative spirit that defines us.
What drives me? Seeing a leader improve their impact.
My true passion lies in the process of collaboration. I love working closely with impactful leaders, helping them distill and shape their core messages. The ultimate goal is to create powerful video content where they truly shine—demonstrating their unique strengths and successes.
There is no greater professional satisfaction for me than knowing our work has helped someone significantly advance their endeavors.
My career has always lived at the intersection of technology and communication. I’ve spent my entire professional life in agencies, taking on roles that span the full spectrum: from Technical Director/CTO to being a Performance Marketing Consultant, and even a Senior Consultant for advertising at Ogilvy, one of the biggest and oldest advertising agencies in the world. This background gives me a comprehensive perspective that bridges deep tech with high-level creative strategy.
Beyond my corporate roles, entrepreneurial spirit has shaped my life. I grew up in an entrepreneurial family, and that drive is fundamentally part of who I am. In fact, on my 18th birthday, I rode my bicycle to the city administration to register my very first business.
The founding of EVERYWOW is a story in two parts: one of accident and one of strategy.
The “accident” was the timing. In early 2020, I was working as both a consultant and a lecturer for Marketing and Digital Transformation. Just before the world changed because of COVID, I had finished all my consulting projects and was ready for a fresh start.
The “strategy” grew from a personal need. I identified that I needed a way to personally create professional, high-impact content more easily. As I began to solve this challenge for myself, one thing led to another, and the idea for EVERYWOW was born.
Today, what started as a personal need has evolved into an exceptional team dedicated to creating high-class content. We are a group of dedicated people who get better with every single iteration, and seeing that growth makes me incredibly happy and proud. YAAAAY.