“EVERYWOW allows us to connect with our community, and they do it very professionally, flexibly, and in tune.”Barbara Bosshard, President queerAltern
By live streaming the “queerAltern Online” event, we reached a larger community and painted the association queerAltern in a professional light.
queerAltern actively advocates for the queer, older population in German-speaking Switzerland. It is essential for the board of queerAltern to bring the community together on an ongoing basis to promote exchange. To this end, the association regularly organises community events, most of which are open to everyone. Together with the city of Zurich, they are realising a housing estate with flats for the elderly and care housing groups.
Early on, queerAltern started doing online events. They planned a big event to celebrate the 50th anniversary of women’s suffrage in February 2021 to have a larger reach beyond their regular community.
Initially, the plan was for all participants in the discussion to meet on-site in a Zurich bar, with the broadcast being streamed from there. This was unfortunately not possible due to COVID restrictions. The event was replanned as a virtual discussion with a broadcast centre in the culture bar “Das Gleis” in Zurich. The EVERYWOW team took over the set design, staging Barbara Bosshard, the President of queerAltern. We also handled the broadcast for the discussion participants and the live editing.
The live stream on YouTube reached many more people than previous events, allowing queerAltern to educate a wider audience. More people understood how the fight for women’s suffrage over 50 years ago impacted the queer community. In the weeks that followed, queerAltern received a lot of positive feedback about the event.
Live streaming added value for queerAltern
Greater reach: Significantly more people were able to participate in the events.
Professional appearance: More cameras and a coherent set design ensured a positive image and more attention from the audience.
Better inclusion: People who would have had a difficult journey were able to watch the event from home.
Information permanently available: The discussion is always accessible to the public.
To realise this event, we supported queerAltern with:
- Live production
- Set design
- Pre and post-production
- Evaluating the live stream’s success