Barry Callebaut’s OneBC Day
‘TV-like’ show for a global organization
The celebration of the achievements of a worldwide workforce was marked by the production of a high-quality and entertaining live show. The show featured hosts from the workforce, pre-produced interviews from around the world, and livestreaming in two different time zones.
We all live for the moment, but most value is created after the event…
Most events are one-offs. When it’s done, it’s done. With this mindset, we lose most of the value we have generated. Distribution of talks, keynotes, and panel discussions, highlight reels, and event documentaries generate combined more value, than the event itself—if done right.
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