Live streaming FAQ

On this page, we have compiled answers to the most important questions about live streaming. We will be happy to advise you and clarify your questions. If you do not find what you are looking for, please contact us.

What is a live stream?

A live stream is a live video broadcast on the internet. It’s actually very similar to a live broadcast of a TV show: In a studio, at a venue or in a meeting room, you record something with cameras or webcams and broadcast it on the internet. There are many platforms on which live streams can be shown and your viewers can ‘tune in’.

What is the difference between a live stream and a webinar?

Webinars and live streams are very similar. In fact, a webinar is a special form of live streaming. A live stream can be produced very cheaply or expensively, whereas a webinar is often recorded on a small scale and is produced cheaply. There are many types of content that can be live streamed, e.g., lectures, panels or gaming. A webinar is usually a lecture or a short training session.

Which platforms can be streamed to?

Live streaming can take place on many platforms. The best-known platforms are YouTube and Twitch. However, many social networks, such as LinkedIn, Facebook, or Instagram, also allow live streaming. There are also platforms with special functions such as managing conferences. It is also possible to stream on video call services, such as Zoom, Microsoft Teams, and WebEx. The ultimate in live streaming is simultaneous streaming to different platforms, e.g. YouTube and LinkedIn, to reach your target groups on their respective platforms.

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Can I live stream on Microsoft Teams?

Yes, this is possible without any problems. We will be happy to advise you on your project.

How can I live stream to my own website?

If you stream on YouTube, you can also embed the stream live on your website. If YouTube is out of the question as a streaming platform for data protection reasons, there are specialised services, such as Infomaniak, that allow you to embed a live stream on your company website.

What do you have to consider when live streaming on Instagram?

Bottom line: Instagram requires a vertical stream – meaning the video must fill the screen when holding a smartphone “normally”. Apart from that, there is little to consider. The easiest thing is to live stream directly through the Instagram app. If you hire us, we can also live stream with multiple cameras on Instagram.

What do I have to consider to stream live myself?

Good light, better webcam, an extra microphone, and you can go live on the usual platforms. It’s no more difficult than a video call. In our blog, we have put together a few more concrete tips to help you get better. If you want to improve the quality (in terms of content, graphics, or technology) of your live stream, we’ll be happy to advise.

Can I live stream if everyone isn’t in the same place?

Yes! For example, Zoom allows simultaneous streaming of a video call on YouTube and Facebook. However, the quality of these streams is limited, and Zoom displays their large logo in the stream. If you prefer a professional or high-end solution, we will be happy to support you.

How long can a live stream be?

There is no time limit for live streams on most platforms. We recommend that you plan a live stream with content lasting at least one hour. If your content is good – and we are happy to advise you on this – your viewers will stay in the stream and watch for a long time.

What are typical technical problems of a live stream?

If you only stream with your computer and use the same settings as for a video call, there are hardly any technical problems. The challenge is ensuring your viewers do not lose interest in the live stream. If you want to have a better live streaming quality, e.g. with several cameras or the visible persons being able to move freely, besides the collapse of the live stream, a problem is often that the sound and the video are not in sync. To get a handle on these problems, you either need a lot of experience or a partner to support you.

Why hire a live streaming agency?

If you want to live stream professionally, many different elements must work together. You need to know how to run such a ‘show’, how the different technical components interact, and how live streaming platforms work. If you make one wrong move, your live stream will stop working, or no one will be watching, and you would have been better off saving your energy. A live streaming agency, like EVERYWOW, supports you to make sure everything works. This means you can focus on your message, rather than the technical side.

How much planning time does a live streaming project need?

First, we clarify whether our live streaming team is available on your desired day of filming or whether we are already booked for another project. Once this is clear, the preparation time can be between one and four weeks. This depends on whether you already have a content concept or whether this also needs to be worked out.

Stefanie Hetjens

Get in Contact

Throughout your project, you will be supported by a single point of contact. Get in touch and we will develop your live video project together.


Telephone: +41 44 512 16 36

WhatsApp: +41 44 512 16 36

As an organiser of a hybrid event, what do I have to provide to a live streaming agency?

EVERYWOW needs a plan with the dimensions of the room early in the project. If your event is in Zurich, we prefer a walk-through of the room. Then we discuss which platform your live stream should appear. We will be happy to advise you on this, make recommendations and set everything up. If we produce any other video material for you in advance, we will need your approval. On the day of the hybrid event, we need space for the cameras and an approx. 1x2m table and chair. Bring everything else and we will take care of it.

How fast does the internet connection have to be for live streaming?

To live stream safely, you need a constant internet connection with an upload speed of about 10 MBit/second. You can test your speed on If you work with us, you don’t need to worry about this. We stream over Swisscom’s mobile network in 4G or 5G.